Inside the big business of car product placement in films
Last evening the great and the good of Britain’s film industry descend on London’s Royal Albert Hall for the annual BAFTA awards bash, with everyone from make-up artists to A-list actors eagerly awaiting the announcement of the winning films. Perhaps surprisingly, so were some of the motor industry’s top brass.
In recent years the number of films featuring product placement from car companies has accelerated, although sometimes it can be hard to tell as exposure isn’t always the driving force. Instead marques often sign up for the “halo effect” of associating their brand with a blockbuster – even if their name isn’t actually mentioned in it.
The catalyst for this trend was superspy James Bond…